SEO Without Borders

Now that we know who will be doing the backlinking, let’s take a look at what will they’ll be doing. Here, I’ve outline a 7 step plan for backlink success:

7 Step Action Plan for Backlink Success

1. Submit to General Directories
2. Submit to Niche Directories
3. Submit to Article Directories
4. Submit to Blog Directories
5. Bookmarking, RSS, Badges, Widgets (UGL – User Generated Linking)
6. Connecting with Social Media
7. SERP Link Building (Link Ninja)

Notice this is just an expansion of the first list of 4 implementation categories to include the different type of submissions)

Directory Submissions generally let you place a line of text with a backlink. Article Directories allow you to submit articles that backlink to your site and Blog directories pull your content directly from you blog once you set it up. This allows your content and backlinks to spread to many other sites and blogs.

Let’s now take a closer look at each one of these ‘vehicles’ (directories, blogs, social media, etc), while keeping in mind the goal of building as many backlinks as possible to your most important pages / for the most important kws you are targeting for your site.*

(* Something that deserves your full attention – which corrects a common error which many of us make – ‘how to create the link itself’. In the appendix (i), is the “SEO friendly linking methods’ which need to be used to produce maximum SEO benefit for backlinks.)

Continued next time…. (nice weekend!:)

Written by Lawrence Touitou-





Lawrence Touitou top SEO expert brings you the best SEO tools, tips and advice on his SEO blog: SEOWithoutBorders.org - a collection of some of the best, SEO best practices from Top SEO experts.

Backlinks Action Plan

Last time, I drove home the importance of backlinks as a vital part of a core SEO strategy – not only for search traffic, but also for referral traffic which together, comprise roughly 80-90% of all traffic – and that for most part, they’re pretty easy to implement.  (Please refer to my “backlinks 101” doc, for a quick review of the basics.)

Today, I’d like to outline a clear action plan by focusing on not only  what should be done, but who should do it, how it should be done, how to structure these activities along with some examples of what a typical day of backlinking is like. (This is applicable to both enterprise level sites as well as the one man show.)

From an implementation standpoint, backlink attribution falls into 4 categories. These 4 categories can be assigned resources according to their corresponding skill sets:

4 Backlink Implementation Categories:

1. Content Submission – editorial (content producers)
2. User Generated Linking – engineering (design & development)
3. Social Media – a combination of both, editorial & engineering
4. SERP Link building – SEO, outreach, biz dev

Now that we know who will be doing the backlinking, let’s take a look at what will they’ll be doing. In my next post, I’ll outline a 7 step plan for backlink success – get ready to win!

Written by Lawrence Touitou-





Lawrence Touitou brings you the best SEO tools, tips and advice on his SEO blog: SEOWithoutBorders.org - a collection of some of the best, SEO best practices from the most prominent SEOs in the industry.