Articles that get ‘Buzzed’, ‘Dug’, “Stumbled-Upon’ or ‘Twitted” receive lots of traffic and build many more links to your website. This takes some creativity on the part of editorial to produce copy and headlines that catch attention and appeal to people on a massive scale. In order to be successful, it helps to build up your social media profile (as mentioned in a. above) and have an active friend network. While you can’t expect every article to be a huge success (i.e. buzz/dug 1000+ times), it’s a trial and error process; by trying new articles topics and link baiting techniques you’ll get better at it over time. When one article takes off, it will more than compensate for others that didn’t get much traction. One last thing… You won’t get anything buzzed, dug or whatever unless you ask people to do it. Read this next section:
- a. Encourage sharing to “push” web content to social media
(This is a User Generated Linking method, but since it has to do with getting your articles and content on social media, I’m listing it here as well.) Place a bookmark or share button prominently on your sites features, articles & blog pages (preferably above the fold and / or at the end of an article) with a call to action to encourage users to push your content to their social media profiles where they’ll be found by others. Here are sites where you can grab the code
(notice the call to action)
Conclusion: Gaining backlinks from Social Media is a combination of creative editorial and engineering resources as you need to create content people want and care about, and give them the ability – though the UI - to connect it with their social media profiles, and connect themselves w/ your social media profile easily.
Lawrence Touitou brings you the best SEO tools, tips and advice on his SEO blog: SEOWithoutBorders.org - a collection of some of the best, SEO best practices from the most prominent SEOs in the industry.
