SEO Without Borders

Social media is a great way to connect to today’s media-hungry, web 2.0 audiences and get major SEO benefit from the thousands of backlinks it produces. Social Media is a topic in itself but here are the key elements to make sure you have in place:

1. a. Create Social Media Profiles (and update often)

Creating a company profile / group in Social Media sites is an essential ingredient for SEO*, branding, traffic and promotion. This should be driven by someone who has the ‘pulse’ of the site and can post up-to-the-minute updates to friends and followers with that all-important backlink (see appendix 1). This includes building anticipation & buzz about/leaking out upcoming features, new releases, insider events, discounts and meetups, news, feedback about feedback, etc.

The key is to keep it active, keep it real and attract a following. If you do, over time, you will ‘build up’ your profile to include thousands of followers. Here are some Social Media Sites that you’ll want to create and maintain a profile for – with plenty of updates and personality appropriate for your market:

1. Digg
2. StubleUpon**
3. Facebook
4. Twitter
5. Farc**
6. MySpace
7. Flicker
8. Meetup**
9. YouTube

(* A full list is included in the appendix.)

(** These allow link juice to pass to your site though backlinks. While most Social Media sites may block link juice, content that starts here, spreads quickly to other sites, blogs, vblogs and aps that do. Also, for branding, reputation management, social networking and lots of referral traffic, it’s an invaluable way to keep users in touch with/promote your site offerings.)

Written by Lawrence Touitou-




Lawrence Touitou brings you the Best SEO, tips and advice on his SEO blog: SEOWithoutBorders.org - a collection of some of the Top SEO best practices from the most prominent SEOs in the industry.