I’m coming out of a 5 month retirement to go back to the SEO world. I’ve got an interview today with a Top Media Company. For those that don’t know I was SEO Manager of Fox Interactive Media & MySpace fame for the past 3 years and then started my own business on the side after getting canned! Everything for the best. Now I’ve had time to improve myself, refine my priorities and direction and spend necessary time with my wife & 1 year old son Elan.
Enough about me for now – just wish me luck as my interview is Today and I’m very psyched to Get back in the Game!
One of the questions that usually comes up in any interview for an SEO position is about latest trends in SEO and I wanted to point to an article that I reviewed from Chris Crum in preparation for getting back in – here’s the link:
http://bit.ly/7SBAne
Personally, while you definitely need to know this stuff, I don’t hang on Google/Matt Cutt’s latest babbelings or any one blog or source with bated breath… I know I know, what your thinking but don’t forget that there is an industry that wants you to feel like, ”unless you listen, do & know everything they say, you’re out of it.”
That’s simply not true.
The truth is that most SEO is won or lost by the simple things, like closely targeting keywords to pages, creating a valuable and relevant on page experience for users, and having lot’s of people / sites who value your content enough to endorse you with a link, If we understand the basic concept of SEO in terns of bringing the user the most relevant and engaging experience possible, which includes proof by association strategies who’s meaning I will discuss in depth in the future, you’re always going to be good to go.
Using your gut instinct, and knowing your site by being on the ground (with it, it’s users, management and development team) you know more about what’s the priorities for SEO are than anything you can learn externally at SMX and the Google Blog:
That said, here’s some bullet points – a synopsis of the latest trends for 2010 as discussed in WebProNews – (cause getting the job is different than doing the job):
- Site Speed (it’s going to matter, so don’t ignore it…here are some things to consider)
- Personalized Search (Not everyone is going to see the same Google results)
- Universal Search (Showing up here requires attention to different indexes)
- Real-Tme Search (look for more evolution in this area)
- Changes in Local (there are frequently tweaks made by Google here)
- Some things do stay the same (things like reputable links will always be in style)
- Most importantly, stay informed (just keep up with the latest in industry developments)
….Taking my son for a walk and then get ready for my interview!!!! Wish me luck! :)
Lawrence Touitou brings you the best SEO tools, tips and advice on his SEO blog: SEOWithoutBorders.org - a collection of some of the best, SEO best practices from the most prominent SEOs in the industry.
