Conclusion: Using blogs to build backlinks to your site via submitting and pinging is the key to success. Don’t forget though, you also want to build backlinks to your blogs; internally from within your site, from other authority-niche blogs* and Social Media sites** by commenting as well.
When you do, you just need a snippet of your blog that grabs reader’s attention and entices them to click to read more. For search engines, make sure to include 1 or 2 essential backlinks in the “comment snippet” as well as in your blog signature.
Each blogger-editor should have a list of ‘favorite’ blogs to add comments to in his or her back pocket and contribute content – and get backlinks from- these blogs regularly.
(* A full list of authority bloggers is included in the appendix. ** More on this in “Connecting with Social Media” coming next!)
Lawrence Touitou top SEO expert brings you the best SEO tools, tips and advice on his SEO blog: SEOWithoutBorders.org - a collection of some of the best, SEO best practices from Top SEO experts.