Backlinks Action Plan
Last time, I drove home the importance of backlinks as a vital part of a core SEO strategy – not only for search traffic, but also for referral traffic which together, comprise roughly 80-90% of all traffic – and that for most part, they’re pretty easy to implement. (Please refer to my “backlinks 101” doc, for a quick review of the basics.)
Today, I’d like to outline a clear action plan by focusing on not only what should be done, but who should do it, how it should be done, how to structure these activities along with some examples of what a typical day of backlinking is like. (This is applicable to both enterprise level sites as well as the one man show.)
From an implementation standpoint, backlink attribution falls into 4 categories. These 4 categories can be assigned resources according to their corresponding skill sets:
4 Backlink Implementation Categories:
- Content Submission – editorial (content producers)
- User Generated Linking – engineering (design & development)
- Social Media – a combination of both, editorial & engineering
- SERP Link building – SEO, outreach, biz dev
Now that we know who will be doing the backlinking, let’s take a look at what will they’ll be doing. In my next post, I’ll outline a 7 step plan for backlink success – get ready to win!
Lawrence Touitou brings you the best SEO tools, tips and advice on his SEO blog: SEOWithoutBorders.org - a collection of some of the best, SEO best practices from the most prominent SEOs in the industry.
Tags: backlinks, external linking, external linking best practices, off page SEO, SEO search engine optimization
Very good article, nice piece of information, I really like it. Thank you for sharing.
Great article! Backlinks are seemingly ignored by many bloggers and they don’t realize it is the reason for their failure. My first blog I tried failed due to my lack of backlinks.