On my whiteboard at work it says, and I quote:
Every day is an affirmation of my total SEO dominance!
While that’s pretty scary, I think SEOs need #1 to pump themselves up to achieve their grand task and #2 diffuse some of that ego when they do achieve it, as well as #3 just receive the recognition that the so well deserve for helping companies stay on top of the SERPs (SE result pages)
I analyze tons of data and I’m all about the indicators that the data tells me, both from websites and those that manage (or mis manage) them.
Here’s a quick example of something that happened to me today at a major company I work for (no names please ;).
I hold bi-weekly meetings with project teams and as a prelude to today’s meeting I wrote an email which explained what the meeting was about, and it served as a caption for the photo I sent with it:
“…for cheats, codes, guides, “<game name> variant”, etc.; search volume data, a representative URL (the template that Google is ranking), ranking position data, an on-page audit score and what I consider the biggest opportunities for Search Traffic improvement are highlighted in blue. (The blue to the right in the median ranking column, not the big blue block that covers the urls)”
This impressive piece of work took my analytics guru and I quite a while to compile -months really, as it’s based on an aggregation of a pool of 40 kws across 10 modifiers and sampled weekly.
(SEO: It’s a great way to see which templates on your site Google is ranking for particular kws you are targeting. Once you know that, besides tweaking each template to get a better ranking, you can also for example, note if the same template ranks for 2, 3, or 4 or more keywords and then decide how you can split it up, create new pages, etc. so that each page will rank better, for fewer keywords. –> (like if you have a page that ranks for both “Grand Theft Auto 4 cheats” (say in Google pos 8 ) and “Grand Theft Auto 4 Codes” (say in Google pos 5 ) you can create a new page for one of them – the pos 8 one (cause ya don’t want to screw up what ya got at pos 5) – and then focus both your on-page optimization and off-page to refocus each page more tightly on that one Keyword phrase.)
So what’s the pushback? Well, let’s just say you need to find the right audience. I’ll leave you with that till tomorrow…. Please let me know if you have any questions. Tks for tuning in!
Lawrence Touitou top SEO expert brings you the best SEO tools, tips and advice on his SEO blog: SEOWithoutBorders.org - a collection of some of the best, SEO best practices from Top SEO experts.
